An appropriate font can provide an incredibly powerful voice which becomes an immediately recognisable and individual effective signature language. A variety of bespoke fonts for both text and display usage have been produced, ranging from those designed exclusively for corporate identity programmes, product branding schemes and advertising campaigns. Whether it is the origination of a unique font or a customised version of an individual typeface, the relevant typographic development accentuates brand recognition for both company and product. The appearance of letters and words are fundamental to conveying the right message to the target audience as an extension to the visual language, providing a vital individuality with the potential to reinforce the core identity and brand experience.

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